Who We Are

The Foundation of Group AR was laid by late Shree R.M. Shah, by establishing Ashish Cable Corporation in year 1984. Mainly into trading of Electrical Wires & Cables at that time, Shree R.M.Shah’s vision was to expand into distribution of other Electrical Products. With this vision & his perseverance, the group companies were established later.

Group AR has set new landmarks year on year. Today it is undoubtedly the leading distributors of Electrical Products in Western India. Group AR represent Companies like Polycab, L and T, Havells, Legrand, Precision, Yaskawa, Bharat Bijlee, KEB, Eelectron, EON, D-Link and many others.

Our Group Companies

A R Electro Power Pvt. Ltd
A R Enterprise
Light Inside
Ashish Cable Corporation

We also represent International And National Brands in Lighting.

Growth Plan

Market Development: Group AR has achieved remarkable growth of 25% since last 5 years. Progressively aiming for 30% for next 3 years.
Market Diversification: We have successfully diversified in multiple segments like Industrial Automation, Electrical Motors, Home Automation & other Distribution Products.
Product Development: New Products takes us to verticals such as ready panels,cable trays, compact sub stations, drives,PLC, automation of plants and much more
Acquisition Strategy: Group AR entered a blossoming JV with Italian company named Eelectron for Home Automation & Hotel Solution.
Market Penetration: With Exports in mind, we are looking for overseas partner / overseas representative.
New Avenue: Power vertical – Power Factor Solution- Reactive Power Solution

Our Infrastructure

AR Group has State-of-the-art Corporate Office of 2100 sq. ft. located at Vijay Cross Roads, one of the prime locations in Ahmedabad. A posh showroom at satellite has a massive display on 400 sq.ft to address the need of architects, consultants, interior designers & customers.

Additionally other three offices with total area of 1,800 sq. ft. at C.G. Road. Our branch offices are based in Udaipur & other cities in Rajasthan. A strategically located warehouse of approx. 50,000 sq. ft. at Aslali with 24 x 7 CCTV monitoring.

Our Gallery

Core Team

Shree R M Shah

Founder, Group A R

Mr. Ashish Shah

MD, Group A R

Mr. Dhaval Shah

CEO, Light Inside

Mr. Dinesh Shah

Head, A R Enterprise

Mr. Hemandra Shah

Head, Ashish Cable corporation

Mr. Deep Shah

Head, Business Development

Functional Heads

Mr. Pragnesh Shah

VP, Switchgear Division

Mr. M M Joshi

President, Marketing

Mr. Bhavin Patel

G M, Retail Sales

Sales Team

Mr. Amar Doshi

ASM, Retail Sales

Mr. Mitesh Bhatt

ASM, Retail sales

Mr. Anand Mistri

ASM, Motors and Drives Division

Mr. Lokesh Talesara

Branch Head, Rajasthan

Mr. Atul Chauhan

ASM, Rajkot

Client & Partners