Who We Are

The Foundation of Group AR was laid by late Shree R.M. Shah, by establishing Ashish Cable Corporation in year 1984. Mainly into trading of Electrical Wires & Cables at that time, Shree R.M.Shah’s vision was to expand into distribution of other Electrical Products. With this vision & his perseverance, the group companies were established later.

Group AR has set new landmarks year on year. Today it is undoubtedly the leading distributors of Electrical Products in Western India. Group AR represent Companies like Polycab, L and T, Havells, Legrand, Precision, Yaskawa, Bharat Bijlee, KEB, Eelectron, EON, D-Link and many others.

  • We also represent International And National Brands in Lighting.
  • Our Group Companies are:
  • A R Electro Power Pvt. Ltd
  • A R Enterprise
  • Light Inside
  • Ashish Cable Corporation

Growth Plan

  • Group AR is achieving a steady growth of 25% since last 5 years.

  • With a definite focus & efforts, our organization is targeting a growth of 30% for the next 3 years.

  • It has successfully diversified in other segments like Industrial Automation, Electrical Motors, Home Automation & other Distribution Products.
  • Recently entered a JV with Italian company named Eelectron for Home Automation & Hotel Solution.

  • With Exports in mind, we are looking for overseas partner / overseas representative.


  • State-of-the-art office of 2100 sq. ft. located at Vijay Cross Roads, one of the prime locations in Ahmedabad.

  • Three other offices with total area of 1,800 sq. ft. at C.G. Road.

  • We are having a branch office in Udaipur to cater Udaipur & other cities in Rajasthan.

  • Strategically located warehouse of approx. 50,000 sq. ft. at Aslali with 24 x 7 CCTV monitoring.

  • Inventory of 12 crores plus to ensure timely delivery of goods to customer.

  • Highly skilled & trained workforce in office & at warehouse.

  • Efficient Sales team of 15 persons for different verticals & overall staff of 50 persons.

  • We do have Excise Registration number to generate Excise gate-pass to customer.

  • We have an exclusive showroom for the display of decorative & commercial lights of 4,000 sq. ft. at Satellite, one of the posh areas of Ahmedabad to address the need of architects, consultants, interior designers & customers.

Core Team

Functional Heads

Sales Team